Tasked with seamlessly blending Crayola’s playful and iconic brand with Kubota’s big machines, L3DFX developed sets to put kids in the middle of colorful scenes. Projects included providing immersive backdrops and 3D environments for activities, including:
The family attractions that make up the “Kubota Machine Adventure” were created to inspire the next generation and fuel their imaginations to develop and use Kubota machines to solve problems while having fun. Power and color drive the experience, and L3DFX proudly united the vision and goals of Kubota and Crayola Experience to bring Crayonville to life.
The Kubota Machine Adventure – and L3DFX’s vibrant sets – launched on May 17, arrived first in Orlando, Fla. From there, it will travel to Crayola Experiences at the Mall of America/Bloomington, Minn.; Easton, Pa.; Plano, Texas; and Chandler, Ariz.